121 Group

121 Group is a leading sports marketing
organisation, redefining brand
associations in global sport.

121 Group is recognised for delivering ‘best in class’ 360° consultancy services
to brands, rights holders and sports governing bodies. We are specialists
in creating exciting and highly visible global campaigns in sports.

121 Group is a sister company to 5 West Ltd. For more information, please click here

Case Studies

Hugo Boss Sailing


HUGO BOSS has been actively involved in sailing since 2003, when it sponsored the yacht HUGO BOSS and Alex Thomson...


Global Champions Tour

The Longines Global Champions Tour is an annual show jumping series that comprises of venues or legs held in beautiful venues

Champions Jockey Club

Champions Jockey Club

The Champions Jockey Club (CJC) is a collaboration between 121 Group and a number of Chinese partners