121 Group

121 Group is a leading sports marketing
organisation, redefining brand
associations in global sport.

121 Group is recognised for delivering ‘best in class’ 360° consultancy services
to brands, rights holders and sports governing bodies. We are specialists
in creating exciting and highly visible global campaigns in sports.

121 Group is a sister company to 5 West Ltd. For more information, please click here

Case Studies

Hugo Boss Sailing


HUGO BOSS has been actively involved in sailing since 2003, when it sponsored the yacht HUGO BOSS and Alex Thomson...



Volvo's product and brand exposure through its association with Alex Thomson Racing and presence at host cities...

Caterham Composites

Caterham Composites

5West & Caterham Composites' Performance Partnership kicked off in December 2011. The partnership sees...